SA Digital Marketing

Your digital campaign should be built on the right strategy, messaging, implementation and analytics to produce new sales and growth.

 

We’re the San Antonio digital marketing company that our clients trust as a partner because we produce. Are you executing the right strategy for growth of your company or organization?

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If your current campaign isn’t producing actual conversions to new customers, clients, guests, patients or students, then you’ve come to the right place.

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AdWords Campaigns That Do Not Convert

If experts are correct and more than 60 percent of budgets spent on Google AdWords don’t lead to a single conversion, then they’re clearly not using the correct strategy, messaging and performance testing.

Why SA Digital?

“A visitor who watches a product video is 85% more likely to make a purchase than if they had not.” — Internet Retailer Magazine

We work through lead generation until there is an actual conversion.

We work closely with business owners or their marketing team to enhance digital marketing campaigns by strategically crafting customer personas, developing the correct dynamic messaging, identifying trends in the buyer’s journey and testing the process through the conversion.

Another difference is we understand the value of dynamic video for your online campaign. We work with your team to strategize, develop, write, shoot and produce video of your product or service that captures attention, compels them to learn more and then converts from their search to closing with the sale or transaction.

We’re an experienced team of experts and if we need to expand we find the best person to fit onto the team. We’re not like other one-size-fits-all digital agencies where a person working on your account may or may not have specific experience to your unique set of challenges.

At the beginning of the process, we use the Business Model Canvas to learn and explore where you are in your journey, what’s needed and already begin pinpointing solutions.

We’ll map your Buyer’s Journey and strategize with your team through the stages of Acquire, Activate Retain, Revenue and Referral. We’ll also strategize how best to engage your customers through emotional triggers – how to connect with your customers and persuade them to buy your product or services.

We customize teams depending on your needs and budget. If needed, we can add whatever skillset needed to customize our commando team. And, depending on the need, we can always pull in trusted teammates we’ve worked with for years like Alexis Velasquez in graphic design or Brent Traylor for video production or Robin Jerstad behind the camera. SA Digital will work non-stop to take your product or service to the next level – you have our word.

Case Studies

“Many of life’s failures are people who did not realize how close they were to success when they gave up.”
— Thomas Edison

WellMed Charitable Foundation

Our team’s work for the Foundation has included field research, focus groups, several online videos and a massive email campaign targeting new potential corporate customers in four of America’s largest states. The multiple series email campaign during several months led potential customers to a specific landing page to sign up for periodic webinars about WCF’s expanding care-giving services and curriculum.

UIW Rosenberg School of Optometry

We’ve assisted UIWRSO through the years with focus groups, strategic messaging, website development and extensive new student acquisition videos, used online and during recruiting visits to schools across the U.S. The two most recent were for the Bowden Eye Care & Health Institute and the school’s Sports Vision Service assisting UIW’s student-athletes with hand-eye coordination and enhanced athletic performance. UIW is the only D-I school in America with this specific program.

San Antonio Shoe & Luggage Repair

When we started working with SAShoe – as they’re affectionately known in our office – they had something that resembled a “website” built by Yellow Pages. We built a new website with online videos where customers can download coupons and added a texting service where coupons are sent directly to their cell phones. The search campaign continues to drive traffic to the website. Shoe repair might be one of the oldest professions, but SAShoe is riding the digital wave with us.

Texas A&M-San Antonio

The (former) Dean of the College of Business was referred to us as the school was in danger of losing its state funding because of low enrollment and had less than three months to act. We hit the ground running and conducted focus groups, development new student acquisition messaging and videos and had a landing page where potential students could requested more information that went directly to the admissions office. Long story short – we exceeded the targeted number of new students and saved their state funding.

Financial Life Advisors

They came in as a referral and left as a case study.  Our opportunity was to help them develop a new brand strategy because they were spending so much time with the wrong type of customer.  So we interviewed various customers in smaller individual focus groups, developed new strategic messaging and then converted that into an animated video that explained FLA’s Unique Value Proposition in way that was more direct and easily understandable.  One of the principals said months later it was remarkable how effective the video and website were at helping vet prospective clients.

Lutheran High School of San Antonio

We’ve assisted LHSSA through the years with focus groups, strategic messaging, website development, search campaign and new student acquisition videos as the school continues to grow. Our job is made easier because of the school’s dynamic staff and its continued success developing top students and student-athletes. Each campaign we design is customized for what the school wants to highlight and it continues to help attract and vet prospective students for the admissions department.

Testimonials

“Love all, trust a few, do wrong to none.”
— William Shakespeare

“I’ve had the pleasure of working with Steve and his team on several successful projects during the past few years, ranging from branding videos for our senior centers to new corporate customer acquisition email campaigns for our Stress-Busting Program. He has the unique ability to convert the right strategy into the exact messaging that connects with the target consumer.”
Carol Zernial

Executive Director, WellMed Charitable Foundation

“I’ve worked with Steve for years on a variety of projects, ranging from the development and launch of the new website for Rosenberg School of Optometry a couple of years ago to more recently branding videos for RSO’s online new student acquisition campaigns. He understands how to convert strategy into messaging that attracts prospective students.  I highly recommend him.”
Eric Tradup

Assistant Director of Admissions / Enrollment Management, RSO, University Of The Incarnate Word

“SA Digital has been a critically important marketing partner for SA Shoe & Luggage Repair through the years. Before we started working with them we didn’t have an online presence. They built our website, developed videos, launched our online and email campaigns and now they’re developing an app that could be transformative for the company. You could say SA Digital took us from the Stone Age to the Space Age.”
Chris Von Quintus

Founder, SA Shoe & Luggage Repair

“Steve and his team worked with us on a new marketing strategy that explained our unique financial services in a fabulous animated video that was prominent on the new website and resulted in far more qualified leads for our firm. Our close rates were significantly higher and directly contributed to the growth of Financial Life Advisors. If your company needs digital marketing to bring in qualified leads call him today.”
Ben Gurwitz

CFP, Financial Life Advisors

“They have worked with us for years and have helped on several levels, from field research to strategy to execution of our new student acquisition campaigns.  They built our new website, have helped us develop multiple content videos and maintain our successful Adwords campaigns.  I continue to recommend them to other educators who ask me if I know of any marketing companies that can help them grow.”
Patrick Maynard

Principal, Lutheran High School San Antonio

“Our new student acquisition campaign produced great results and Steve’s team was instrumental in its success. He conducted the field research and developed the strategic messaging that was used on the new website and the online campaigns. He’s a friend and great marketing partner.”
Sue Borst

Marketing Director, Winston School San Antonio

Blog

“Because that’s what I do. I drink and I know things.”
— Tyrion Lannister (Game of Thrones)

Ovum The Future Of E-Commerce

Ovum The Future Of E-Commerce

We added this excellent piece to the blog section with full disclosure that we did not write it, but recently have been quoting it to clients and thought you might like to see it. It projects e-commerce trends and changing consumer behaviors in the next five to 10 years. Indeed, the world of retail is undergoing an unprecedented wave of innovation.

The UVR Formula

The UVR Formula

By Steve Arters – As entrepreneurs who run a digital marketing company, we serve the clients who pay us to market their products and services to their target personas, commonly known as customers. I’ve had the great fortune to experience account management – and that day-to-day grind…

How To Use Digital Marketing To Recruit & Convert Lead Generation

How To Use Digital Marketing To Recruit & Convert Lead Generation

By Steve Arters – Here’s how our team developed and executed a digital marketing and lead conversion campaign for a local university that resulted in a substantial increase of new students and revenue. Actually, the marketing / lead generation campaign was the first phase and a series…

About Us

“Kindness is the language which the deaf can hear and the blind can see.”
— Mark Twain

Steve leads a team that expands as needed to meet clients’ needs. He’s a master at identifying business or organizations’ Unique Value Propositions, the corresponding emotional triggers and crafting creative and targeted messages that resonate with your consumer.

His background is an incredible mix of national marketing experience, battle-tested knowledge and enthusiasm forged during 30+ years of producing successful results for a spectrum of companies, ranging from Fortune 100 to online startups.

As an executive for some of the largest advertising agencies in Dallas and San Antonio, Steve developed and directed the integrated marketing campaigns for the largest accounts, while assisting with new business development. Before his marketing days, he served as an editor / reporter for The Associated Press and United Press International working on national news, sports and business stories in the Dallas bureau. One profound experience was serving as the youngest member of an international team of reporters covering Pope John Paul II’s historic visit to San Antonio.

As an active Christian, husband and father, Steve and his wife, Suzanne, raised three successful young men, each of whom were excellent student-athletes who excelled on the soccer pitch before starting their professional careers.

Steve Arters | Founder SA Digital Marketing

Reach Us

SA Digital Marketing is a full-service marketing company that provides technology-driven creative brand strategies for companies and organizations throughout San Antonio and Central Texas.
18911 Hardy Oak
San Antonio, TX 78258

(210) 240-9823

steve@sadigitalnow.com

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“I can do all things through Christ who strengthens me.”
 – Philippians 4:13