SA Digital Marketing
Your digital campaign should be built on the right strategy, messaging, implementation and analytics to produce new sales and growth.
We’re the San Antonio digital marketing company that our clients trust as a partner because we produce. Are you executing the right strategy for growth of your company or organization?
%
AdWords Campaigns That Do Not Convert
Why SA Digital?
“A visitor who watches a product video is 85% more likely to make a purchase than if they had not.” — Internet Retailer Magazine
We work through lead generation until there is an actual conversion.
We work closely with business owners or their marketing team to enhance digital marketing campaigns by strategically crafting customer personas, developing the correct dynamic messaging, identifying trends in the buyer’s journey and testing the process through the conversion.
Another difference is we understand the value of dynamic video for your online campaign. We work with your team to strategize, develop, write, shoot and produce video of your product or service that captures attention, compels them to learn more and then converts from their search to closing with the sale or transaction.
We’re an experienced team of experts and if we need to expand we find the best person to fit onto the team. We’re not like other one-size-fits-all digital agencies where a person working on your account may or may not have specific experience to your unique set of challenges.
At the beginning of the process, we use the Business Model Canvas to learn and explore where you are in your journey, what’s needed and already begin pinpointing solutions.
We’ll map your Buyer’s Journey and strategize with your team through the stages of Acquire, Activate Retain, Revenue and Referral. We’ll also strategize how best to engage your customers through emotional triggers – how to connect with your customers and persuade them to buy your product or services.
We customize teams depending on your needs and budget. If needed, we can add whatever skillset needed to customize our commando team. And, depending on the need, we can always pull in trusted teammates we’ve worked with for years like Alexis Velasquez in graphic design or Brent Traylor for video production or Robin Jerstad behind the camera. SA Digital will work non-stop to take your product or service to the next level – you have our word.
Case Studies
“Many of life’s failures are people who did not realize how close they were to success when they gave up.”
— Thomas Edison
WellMed Charitable Foundation
Our team’s work for the Foundation has included field research, focus groups, several online videos and a massive email campaign targeting new potential corporate customers in four of America’s largest states. The multiple series email campaign during several months led potential customers to a specific landing page to sign up for periodic webinars about WCF’s expanding care-giving services and curriculum.
UIW Rosenberg School of Optometry
San Antonio Shoe & Luggage Repair
Texas A&M-San Antonio
The (former) Dean of the College of Business was referred to us as the school was in danger of losing its state funding because of low enrollment and had less than three months to act. We hit the ground running and conducted focus groups, development new student acquisition messaging and videos and had a landing page where potential students could requested more information that went directly to the admissions office. Long story short – we exceeded the targeted number of new students and saved their state funding.
Financial Life Advisors
Lutheran High School of San Antonio
Testimonials
“Love all, trust a few, do wrong to none.”
— William Shakespeare
Blog
“Because that’s what I do. I drink and I know things.”
— Tyrion Lannister (Game of Thrones)

Ovum The Future Of E-Commerce
We added this excellent piece to the blog section with full disclosure that we did not write it, but recently have been quoting it to clients and thought you might like to see it. It projects e-commerce trends and changing consumer behaviors in the next five to 10 years. Indeed, the world of retail is undergoing an unprecedented wave of innovation.

The UVR Formula
By Steve Arters – As entrepreneurs who run a digital marketing company, we serve the clients who pay us to market their products and services to their target personas, commonly known as customers. I’ve had the great fortune to experience account management – and that day-to-day grind…

How To Use Digital Marketing To Recruit & Convert Lead Generation
By Steve Arters – Here’s how our team developed and executed a digital marketing and lead conversion campaign for a local university that resulted in a substantial increase of new students and revenue. Actually, the marketing / lead generation campaign was the first phase and a series…
About Us
“Kindness is the language which the deaf can hear and the blind can see.”
— Mark Twain
Steve leads a team that expands as needed to meet clients’ needs. He’s a master at identifying business or organizations’ Unique Value Propositions, the corresponding emotional triggers and crafting creative and targeted messages that resonate with your consumer.
His background is an incredible mix of national marketing experience, battle-tested knowledge and enthusiasm forged during 30+ years of producing successful results for a spectrum of companies, ranging from Fortune 100 to online startups.
As an executive for some of the largest advertising agencies in Dallas and San Antonio, Steve developed and directed the integrated marketing campaigns for the largest accounts, while assisting with new business development. Before his marketing days, he served as an editor / reporter for The Associated Press and United Press International working on national news, sports and business stories in the Dallas bureau. One profound experience was serving as the youngest member of an international team of reporters covering Pope John Paul II’s historic visit to San Antonio.
As an active Christian, husband and father, Steve and his wife, Suzanne, raised three successful young men, each of whom were excellent student-athletes who excelled on the soccer pitch before starting their professional careers.

Reach Us
San Antonio, TX 78258
(210) 240-9823
Leave Us A Message
– Philippians 4:13